We strive to create a strong, vibrant, and welcoming downtown with a unique and historic character. Each year, DLA works to identify projects and programs that will bolster the existing strengths of the district, and that address issues that may challenge continued progress. To ensure Downtown’s continued growth and vitality, DLA has selected the following Projects and Programs for 2018. To learn more about our mission, click here.
NEW PARKING AND WAYFINDING
With a large variety of signs in Downtown, it can be difficult to determine where to go and where to park. DLA will replace the current signage with a new and attractive signage system that will provide a more navigable and welcoming experience for locals and tourists alike.
MAPS & PRINT MATERIALS
To complement the new wayfinding, we will work to create new, visitor-friendly maps to help those less familiar with our Downtown find their way. Have you seen our new parking map?
ADOPT A BLOCK PROGRAM
To assist the City with creating a clean and beautiful Downtown environment, we will introduce a new program that engages area citizens and businesses in the upkeep of the district.
DOWNTOWN MARKETING & PROMOTIONAL CAMPAIGNS
Downtown is growing, changing, and getting more exciting every day. We work to make sure everyone knows it. Through our social media, email marketing, website, and advertising efforts, we show what is happening in downtown every day. Are you in the know? Sign up for our newsletter here.
PARKING AWARENESS CAMPAIGN
We get it. Parking can be hard. But did you know that there are over 2,000 public parking spaces in Downtown Lynchburg? This year, we will launch a parking awareness campaign aimed at educating area residents about the parking options available to them.
Lynchburg’s favorite street festival! Originally created to welcome college students to Downtown, this free event has grown to a celebration of all things Downtown. Drawing people from throughout the region to the district, this event introduces citizens to local businesses, and helps to establish a pride of place among our residents.
DECK THE HILLS
This new event invites area citizens to celebrate the holiday season on the Bluffwalk in Downtown Lynchburg. A tree decorating competition between Downtown businesses is the main event, bolstered by live holiday music, seasonal gift and food vendors, light displays, and more.
This event is a Lynchburg tradition, inviting local citizens to enjoy arts and culture on the first Friday of every month, featuring artists, performers, exhibits, and more. The event draws hundreds to downtown, ensuring strong restaurant visitation.
DOWNTOWN GIFT CARD PROGRAM
New in 2018, Downtown Lynchburg Association will create a gift card program aimed at increasing local spending in the district.
DOWNTOWN BUSINESS COMMUNICATION
Through personal outreach and consistent communication efforts, we keep businesses informed on issues that may affect them.
SMALL BUSINESS SATURDAY
DLA makes use of this shopping holiday to promote the message of “Shop small, shop local” in Lynchburg.
As more businesses open in Downtown, the district becomes a more exciting, vibrant place to visit. This year, we will work to accelerate this growth with a new business recruitment effort.