Projects and Programs

Downtown Lynchburg Association (formerly Lynch’s Landing Foundation) partners with the community to transform Lynchburg, Virginia’s downtown into a strong, vibrant, and welcoming area for businesses, visitors, and residents. Through marketing initiatives, public space improvements, business engagement programs, cultural events, and more, we have and will continue to contribute to the establishment of a strong downtown district. 

Our 2017 programs and projects were created through a strategic planning process that worked to identify the ways in which our organization could support the downtown of today and of the future. For more information on DLA’s mission, vision, and strategic goals for the year, visit our Downtown Lynchburg Association page. 


Downtown Lynchburg is growing faster than ever before, with new restaurants, residences, stores, public spaces, and attractions opening every month. Meanwhile, new events in Riverfront park, the Bluffwalk, and throughout downtown are creating a vibrant and exciting cultural scene. Through multi-channel marketing campaigns this year, we are promoting these exciting new changes, ensuring that all residents of the Lynchburg area and beyond know what their downtown has to offer. Specific efforts include:

  • Where the Makers Are” Campaign, a 6-part video series featuring the artisans and craftsman of Downtown Lynchburg. 
  • New Downtown Lynchburg website, featuring up-to-date events calendar, business listings to help you plan your visit, and more. 
  • Blog posts to keep you updated on all the happenings in Downtown
  • Downtown Lynchburg email newsletter. Sign up online. 
  • The Downtown 2040 Master Plan is the City of Lynchburg’s effort to create a new vision for Downtown Lynchburg for the next twenty years. DLA worked to solicit widespread public engagement in this process through multi-channel communion efforts. Over 1500 citizens shared their hopes for the future of downtown, helping to ensure a community-driven planning effort. 

There is no available parking in downtown, right? Not true, friends! There are over 2,900 public parking spaces available in downtown, with free on-street parking spaces throughout the district. What we have found is that most visitors and even local residents are not aware of these parking options, and they are difficult to identify with the current signage system in place. We plan to address this in three ways:

  • We have created a new Downtown Lynchburg Public Parking Map to help you find the best parking option for you. This map is available online now, and will be available in print throughout downtown very soon. 
  • In early 2018, we will design and install new parking and wayfinding signs throughout downtown. 
  • Once signage is in place, we will launch a parking awareness campaign, aimed and informing local citizens and incoming visitors about their many parking options. 
  • We are participating on the Downtown 2040 Master Plan team, to advocate for creative solutions to alleviate parking issues as Downtown Lynchburg continues to grow. 

Downtown Lynchburg Association has been producing exciting cultural events in downtown for over twenty years. This year, we are bringing back annual favorite Get Downtown and introducing new events including Lynchburg Food Fest and Deck the Hills. We are also ramping up the popular First Fridays event for a more exciting downtown experience. For more information on our 2017 events, visit our Signature Events page. 

Clean Downtown, our quarterly clean-up events, help to ensure that our streets and public spaces are clean, while also providing an opportunity for Lynchburg area citizens to get involved in beautifying their downtown. Stay tuned to our Facebook Page for information on our next clean-up in late summer. 

The heart of the downtown community are our businesses and organizations. We work to make sure this fantastic community of individuals is informed of important downtown updates and opportunities through monthly emails and quarterly meet-ups. Are you a downtown business that is not getting our emails? Send your contact information to