Projects and Programs

Downtown Lynchburg Association (formerly Lynch’s Landing Foundation) partners with the community to transform Lynchburg, Virginia’s downtown into a strong, vibrant, and welcoming area for businesses, visitors, and residents. Through marketing initiatives, public space improvements, business engagement programs, cultural events, and more, we have and will continue to contribute to the establishment of a strong downtown district. 

Our 2017 programs and projects and programs were created through a strategic planning process that worked to identify the ways in which our organization could support the downtown of today and of the future. For more information on DLA’s mission, vision, and strategic goals for the year, visit our Downtown Lynchburg Association page. 


In an effort to improve the visitor experience in downtown Lynchburg, we are partnering with the City of Lynchburg to improve the downtown wayfinding and parking signage programs. Be on the lookout for bright, colorful new signs and kiosks that will help get you to downtown, identify parking options, and explore attractions and destinations. 

New maps and informational materials will be developed this year to help you discover new restaurants, stores, and attractions. A newly updated website will also provide mobile-friendly maps to help visitors more easily navigate the district.

Downtown Lynchburg is growing faster than ever before, with new restaurants, residences, stores, public spaces, and attractions opening every month. Meanwhile, new events in Riverfront park, the Bluffwalk, and throughout downtown are creating a vibrant and exciting cultural scene. Through multi-channel marketing campaigns this year, we will promote these exciting new changes, ensuring that all residents of the Lynchburg area and beyond know what their downtown has to offer.

Are you getting our monthly Downtown Lynchburg eblasts? Sign up online. 

Clean Downtown, our quarterly clean-up events, help to ensure that our streets and public spaces are clean, while also providing an opportunity for Lynchburg area citizens to get involved in beautifying their downtown. Stay tuned to our Facebook Page for information on our next clean-up in late summer. 

Downtown Lynchburg Association has been producing exciting cultural events in downtown for over twenty years. This year, we are bringing back annual favorite Get Downtown and introducing new events including Lynchburg Food Fest, and Deck the Hills. We are also ramping up the popular First Fridays event for a more exciting downtown experience. For more information on our 2017 events, visit our Signature Events page. 

The heart of the downtown community are our businesses and organizations. We work to make sure this fantastic community of individuals is informed of important downtown updates and opportunities through monthly emails, quarterly meet-ups, and our new Block Captain program. Are you a downtown business that is not getting our emails? Send your contact information to

Although not explicitly asked for by the downtown businesses, many would benefit from free educational sessions on marketing, merchandising, etc. In partnership with the Small Business Development Center (at no cost), Lynch’s Landing will offer specific sessions for downtown businesses.

One of the most important components in business attraction is the ability to provide current and complete information on the area surrounding the property in question. We will work to collect and maintain this data to ensure that downtown Lynchburg remains an attractive location for new businesses.