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Downtown Lynchburg Association

DLALogoDowntown Lynchburg Association (formerly Lynch’s Landing Foundation)  is an accredited program of the Virginia Main Street and the National Main Street Center™, a subsidiary of the National Trust for Historic Preservation. For more than two decades, the organization and the City of Lynchburg have worked together to sustain and develop downtown as a vital economic, cultural, recreational, residential, and historic center for our community.

Through marketing initiatives, public space improvements, business engagement programs, cultural events, and more, we have and will continue to contribute to the establishment of a strong and vibrant downtown district.

As an organization, we are well positioned to tackle new and recurring challenges to developing Downtown Lynchburg. Lynch’s Landing will continue to be the voice and ambassador for downtown Lynchburg, promoting the cultural resources and business community of downtown.

Our staff, committees and volunteers center our work around our adopted vision and mission. 


We strive to create a strong, vibrant, and welcoming downtown with a unique and historic character.

Core Values

  1. Passion for a vibrant and unique downtown.
  2. Dedication to inclusivity.
  3. Enthusiasm for historic preservation.
  4. Integrity in all we do.
  5. Foster collaboration and a strong downtown community.


  1. Increase the number of visitors to Downtown Lynchburg and improve visitor experience.
  2. Create a unique, vibrant, refreshed annual program of events that highlight the strengths of today’s downtown.
  3. Create a business-friendly environment in Downtown Lynchburg.
  4. Increase sustainable funding to expand organizational impact.
  5. Establish our organization as the “Champion for Downtown.”